Events

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K ACCOUNTS  Actions

Deploy a communications strategy developed to improve the visibility and sales of our brands and products.

  • The presentation stands and tasting of our rich product range.
  • Promotions on the outlets to boost direct sales to consumers.
  • Animations with highlighting of products to attract consumers’ attention and encourage them to buy.
  • Innovative Merchandising in the shelves with strips, attractive wobblers and original presentation gondola head.
  • Concerning the Lindt brand: Specific events for the end of the year holidays and Valentine's Day.
  • Concerning the Indomie brand: presentation, demonstration of the preparation mode and tasting ready-pasta noodles in 3 minutes.
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Events & Partnership

Expand the universe of our brands beyond conventional sales channels to revive their image with consumers.

  • Beach Soccer with Tunisie Telecom: Lay's logos, Doritos, Saveurs & Brava in flyers, posters, banners and skins playgrounds on the beautiful beaches of Nabeul, Djerba, Bizerte and Sousse (besides radio passages).
  • Sponsoring of Tunis Open: Tasting Lindor, Lay's and Doritos in the busy aisles of this internationally renowned tennis tournament.
  • International Day of Francophonie, organized by the Swiss Embassy: tasting and enjoying Lindt in the prestigious Sheraton hotel.
  • Cultural event at Carthage Acropolium: Lindt tasting.
  • Baguette & Baguette restaurant chain: animation in the best selling points with Lindt stand and free Excellence Dark chocolate.
  • Seminar of Confederation of Citizen Enterprises of Tunisia (CONECT): insertion of logos trademarks of Promofood in posters and leaflets, and tasting of Lindt.
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Training

Organize workshops and training to show our expertise and experience and to have the opportunity to exchange ideas about our products and brands.

  • Workshop and training of the Lindt brand with the participation of the Swiss team (Marketing & Regional Manager) and Brands Manager of North Africa (Tunisia, Algeria and Morocco). The chefs of the prestigious Movenpick hotel concocted excellent desserts made with Lindt chocolates.
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Salons

Attend trade shows to boost our brand awareness, expand our network of contacts and better analyze the market.

  • World Food Moscow Fair, from 14 to 17 Septembre2015: a professional appointment B to B, where a Saveurs & Brava stand was installed.
  • Food Africa Egypt Fair, May 6, 2015: a professional appointment B to B, where a  Saveurs & Brava stand was installed.
  • Noticeable presence in the Tripoli 2013 International Fair, stand dressed in the colors of Saveurs & Brava brands.
  • Participation in the Kram International Fair in Switzerland pavilion: a professional appointment B to B, where a Lindt booth was set up, with the tasting of Lindor chocolates.
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Street Marketing

Being even closer to consumers, bringing our brands to their living places.

  • Trucks dressed by Indomie brand: to universities and schools of the university campuses in El Manar and Sidi Bou Said (Tunis) and in Sousse, animation and noodles tasting (in addition to the distribution of leaflets).
  • Urban Display with our GMS partners: for an attractive communication and presence throughout the country.