Who are we ?

Company history:

Founded in 1999, PROMOFOOD is one of the country's major companies operating in the distribution of food products. It acts as the holding company for the HC Group .

Since its foundation, the company has been managed by Ms. Hela Cherif Mseddi who has developed and diversified the group by integrating several new companies in different sectors (plastics industry, packaging industry, real estate, etc.) such as:

The company masters the specificities of the Tunisian market, the distribution channels and the particularities of delivery via a fleet of more than 70 vehicles. Promofood exclusively represents international brands in Tunisia such as: Lay's chips, Doritos , Cheetos , Indomie instant noodles, Lindt chocolates, Ducros condiments and spices ... and manages its own brands such as, Brava , Saveurs , Holyve and Beesky . Storage is provided by 12 main warehouses distributed in different regions of the country, covering a total area of 20,000 m2.

Promofood has significant financial capacity and collaborates with the largest banking institutions in the country, including BIAT, UIB, ATTIJARI and ZITOUNA. The solvency of Promofood made it possible to obtain the guarantee of COFACE , European specialist in insurance.

Proxim provides door-to-door sales on the market
traditional (groceries, drugstores, wholesalers, etc.) and
holds a portfolio of custodians spread over
the different regions of the Tunisian territory.

Beesky provides distribution in the modern circuit.


At Promofood , our mission is to provide Tunisian consumers with the most popular brand products in the world. We strive to carefully select high quality products to meet customer needs and desires, while maintaining the highest standards of customer service and satisfaction.


Our vision is to become the undisputed leader in the import and distribution of branded products in Tunisia.

We aspire to expand our product range while establishing strong partnerships with international firms.

We seek to become a respected company recognized for its integrity, quality and commitment to the Tunisian community.